It started with user interface and brand design for a pet insurance microsite. A requirement for the logo design was that it had to be a wordmark incorporated with a simple pet symbol that can be used as a standalone icon.
Being a microsite, the focus was put on the visual design, because of the short content and minimal navigation.
The mobile app
It provided real-time quoting of pet insurance plans for dogs or cats. Simple interface and storytelling were at the focus of the design. By providing all necessary information about its pet, the user is able to make easy and informed decisions by comparing plans and quotes from all major national pet insurance providers.
