Senior UX/Product Designer experienced in delivering AI-enhanced, growth-focused experiences across complex, multi-surface product ecosystems. Skilled in defining problem spaces, driving cross-functional alignment, and translating strategy into scalable, high-impact UX solutions. Deep experience supporting activation, adoption, and self-serve journeys through research, experimentation, and design systems. 20 years strong foundation across the full SDLC and web technologies, with added depth in visual design and creative direction.

SaaS, B2B, B2C, E-commerce, MarTech, FinTech (Insurance, Mortgage), EdTech (Higher-Ed), Enterprise, SMB, Startups

UX & Product Design: Information Architecture, User Flows, Wireframing, Prototyping, Interaction Design, UX Strategy, Design Systems & Patterns

Research & Insight: Mixed-Methods Research, User Interviews, Usability Testing, A/B Testing, Journey Mapping, User Modeling, Behavioral Insight

Growth & Validation: Experimentation, CRO, AEO, SEO, Lead Qualification, Acquisition, Activation (Onboarding), Engagement, Retention

AI & Automation: Assistive UX, Generative UX, Chatbots, AI-Driven Personalization

Accessibility: WCAG, Inclusive Design, Responsive UX

Design: Figma, Sketch, Adobe XD

Research Platforms: Dovetail, Lyssna, HotJar, UserZoom, UserTesting

Analytics: Google Analytics, Looker, Amplitude, Content Square

Front-End / UI Development: Storybook, Bootstrap
HTML, CSS, jQuery

AI Tools: OpenAI, Claude, Gemini, Midjourney, Adobe Firefly

Workflow: Lucidchart, Jira, Confluence, Miro, Mural, Pendo.io

Creative: Photoshop, Illustrator, InDesign, Canva, Storyboarding, Illustration, Graphic Design, Brand Identity, Animation

CMS / CRM: HubSpot CMS, WordPress, Joomla, Wix

Lean UX, Lean Startup, Agile, Scrum, Design Thinking, Kanban, Waterfall, Business Model Canvas