Senior Product/UX Designer with 12+ years experience in delivering growth-focused, AI-enhanced experiences across complex, multi-surface product ecosystems. Skilled in defining problem spaces, driving cross-functional alignment, and translating strategy into scalable, high-impact UX solutions. Deep experience supporting activation, adoption, and self-serve journeys through research, experimentation, and design systems. 20 years strong foundation across the full SDLC and web technologies, with added depth in visual design and creative direction.
Industry Exposures
SaaS, B2B, B2C, E-commerce, MarTech, FinTech (Insurance, Mortgage), EdTech (Higher-Ed), Enterprise, SMB, Startups
Core Competencies
- UX & Product Design: Information Architecture, User Flows, Wireframing, Prototyping, Interaction Design, UX Strategy, Design Systems & Patterns
- Research & Insight: Mixed-Methods Research, User Interviews, Usability Testing, A/B Testing, Journey Mapping, User Modeling, Behavioral Insight
- Growth & Validation: Experimentation, CRO, AEO, SEO, Lead Qualification, Acquisition, Activation (Onboarding), Engagement, Retention
- AI & Automation: Assistive UX, Generative UX, Chatbots, AI-Driven Personalization- Accessibility: WCAG, Inclusive Design, Responsive UX
Methodologies
Lean UX, Lean Startup, Agile, Scrum, Design Thinking, Kanban, Waterfall, Business Model Canvas
Tools
- Design: Figma, Sketch, Adobe XD
- Research Platforms: Dovetail, Lyssna, HotJar, UserZoom, UserTesting
- Analytics: Google Analytics, Looker, Amplitude, Content Square
- Front-End / UI Development: Storybook, Bootstrap, HTML, CSS, jQuery
- AI Tools: OpenAI, Claude, Gemini, Midjourney, Adobe Firefly
- Workflow: Lucidchart, Jira, Confluence, Miro, Mural, Pendo.io
- Creative: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Storyboarding, Illustration, Graphic Design, Brand Identity, Animation
- CMS / CRM: HubSpot CMS, WordPress, Joomla, Wix