Senior Product/UX Designer with with career built across consumer-facing, growth-focused, AI-enhanced experiences across complex, multi-surface product ecosystems. Skilled in defining problem spaces, driving cross-functional alignment, and translating strategy into scalable, high-impact UX solutions. Deep experience supporting activation, adoption, and self-serve journeys through research, experimentation, and design systems. 20 years strong foundation across the full SDLC and web technologies, with added depth in visual design, creative direction and front-end development.
Industry Exposures
SaaS, B2B, B2C, E-commerce, MarTech, FinTech (Insurance, Mortgage), EdTech (Higher-Ed), Enterprise, SMB, Startups
Core Competencies
- UX & Product Design: Information Architecture, User Flows, Wireframing, Prototyping, Interaction Design, UX Strategy, Design Systems & Patterns
- Research & Insight: Mixed-Methods Research, User Interviews, Usability Testing, A/B Testing, Journey Mapping, User Modeling, Behavioral Insight
- Growth & Validation: Experimentation, CRO, AEO, SEO, Lead Qualification, Acquisition, Activation (Onboarding), Engagement, Retention
- AI & Automation: Assistive UX, Generative UX, Chatbots, AI-Driven Personalization- Accessibility: WCAG, Inclusive Design, Responsive UX
Methodologies
Lean UX, Lean Startup, Agile, Scrum, Design Thinking, Kanban, Waterfall, Business Model Canvas
Tools
- Design: Figma, Sketch, Adobe XD
- AI Creative Tools: Claude, Vercel, Cursor, Figma Make, Figma Make Kit, Lovable, Google Stitch, OpenAI, Gemini, Midjourney, Adobe Firefly
- Collaboration & White-boarding: FigJam, Miro, Mural, Lucid, Notion
- Research Platforms: Dovetail, Lyssna, HotJar, UserZoom, UserTesting
- Analytics: Google Analytics, Looker, Amplitude, Content Square
- Front-End / UI Development: React Next.JS, TailWind, V0, Storybook, Bootstrap, HTML, CSS, jQuery
- Workflow: Lucidchart, Jira, Confluence, Miro, Mural, Pendo.io
- Creative: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Storyboarding, Illustration, Graphic Design, Brand Identity, Animation
- CMS / CRM: HubSpot CMS, WordPress, Joomla, Wix