Availability & Strategic Partnership
I am currently open to Senior/Staff-level full-time roles, high-impact contract work, or advisory engagements for teams looking to scale their growth initiatives.
Why work with me
20 Years of SDLC Foundation: A deep understanding of web technologies that allows for seamless engineering collaboration.
Data-Informed, Not Just Data-Led: Applying quantified behavioral validation along qualitative user feedback to drive results-critical decisions.
Full-Cycle Ownership: Experience spanning the entire customer journey, from anonymous visitor discovery to authenticated user retention.
Inbound & Growth Strategist: Aligning UX with growth since the early days of SEO. My 7+ years on the HubSpot Marketing Team elevated bridging organic discoverability (SEO/AEO) and high-impact CRO frameworks to drive measurable business demand
What I can assist with
Product Experience Strategy
Help companies define or refine their product vision, customer journey, and business outcomes.
Includes opportunity mapping, growth strategy modeling, and aligning product decisions with user value.
Product Design Leadership
Staff-level execution for complex systems and multi-team environments.
Covers end-to-end design from problem definition to polished interfaces optimized for clarity, accessibility, usability, and measurable impact.
✔ Experience Design
✔ Designing workflows, UIs, and decision systems powered by AI.
Specialized in:
Specialized in:
✔ Generative AI search
✔ AI-Driven solutions
✔ AI recommendation systems
✔ AI-powered acquisition & demand-gen tools
✔ Persona generation / user modeling features
UX Research & Insight Synthesis
Practical, lean research methods to uncover customer motivations, friction points, and growth opportunities.
Includes moderated/unmoderated tests, prototype validation, heuristic evaluations, and insight reports for product teams.
Conversion Optimization & Growth Design
Applying behavior design, UX principles, and data-informed experimentation to improve:
➜ Onboarding
➜ Signup & account flows
➜ Key funnel performance
➜ Web conversion & trial activation
➜ Signup & account flows
➜ Key funnel performance
➜ Web conversion & trial activation
Experience includes working with cross-functional teams on measurable growth outcomes.
Product Discovery & Problem Framing Workshops
Facilitating structured sessions for teams to:
✔ Define problems
✔ Prioritize opportunities
✔ Align on roadmap direction
✔ Identify user and business outcomes
✔ Strong fit for founders or teams lacking senior design facilitation.
✔ Prioritize opportunities
✔ Align on roadmap direction
✔ Identify user and business outcomes
✔ Strong fit for founders or teams lacking senior design facilitation.
Design Systems Architecture & UI Standards
Creating scalable, componentized design systems and streamlining cross-team collaboration.
Ideal for companies evolving from early-stage to growth-stage maturity.
Website & Customer Experience Overhaul
Research + UX + IA
Deep background in CRO, SEO, and UX to redesign content-heavy websites or marketing experiences. Grounded in data, user behavior, and growth optimization.
Design for Early-Stage Startups
Solution discovery and ideation, concept prototyping and validation, pitch-ready designs, MVP/MLP scoping.
Fractional Staff Designer Engagements
Short-term leadership for teams lacking senior design expertise.
Heuristic UX Audits
Clear, actionable UX evaluations of websites, apps, or flows, delivered in a structured report.
Cross-Cultural & International UX Consulting
Leveraging U.S.and EU work experience to help companies expand into new markets with appropriate:
✔ Localization
✔ Customer research methods
✔ Cultural UX adaptation
✔ Customer research methods
✔ Cultural UX adaptation
Particularly relevant for U.S. companies growing into EU markets or vice versa.
Design Operations Advisory
Helping teams and individuals build effective design practices:
➜ Hiring & leveling guidance
➜ UX maturity assessment
➜ Portfolio review
➜ Team workflows and documentation standards