From concept to global scale leading product design for HubSpot's Answer Engine Optimization tool.
AEO Grader App: 2025 Revamp
Mobile‑first, outcome‑driven redesign
What it is
Answer Engine Optimization (AEO) Grader - HubSpot micro app for AI answer visibility.
Evaluates how LLM answer engines like ChatGPT, Perplexity, and Gemini interpret and represent a brand in AI-generated answers.
Designed as the AI-era equivalent of website grader apps
Targeting marketing and sales professionals
What it outputs
It provides an overall assessment plus breakdowns that help teams understand visibility, sentiment, competitive positioning, and related signals (e.g., share of voice / citations), along with guidance on improving representation in AI results.
Why it matters
As AI search grows, brands need visibility inside answers, not only in traditional search rankings. AEO Grader helps benchmark and improve that “answer visibility.”
Business goal
Drive top-of-funnel demand via a free AI visibility tool and increase lead generation + trust
Position HubSpot as a leader in AI-powered marketing.
Create a scalable foundation for LMO/AEO products.