When I became the senior designer at this company one of the first projects I pushed for was the urgent facelift of its visual identity. InsureMyTrip's brand and visual design was underdefined and out-of-date, with both the rest of the web and with the organization's recent growth. The company is the industry leader in its field and needed to look the part.
I led the visual identity redesign for the company, starting with a new logo and color pallette. The updated identity supported a predefined brand strategy based on company's vision for the future. At the end all evolved to new corporate design standards and brand gudelines used for the company website (also going through a redesign effort) and mobile app.
Logo wordmark
An important requirement for the new corporate logo image was to keep its wordmark known already to its many customers. The visual presentation had to satisfy a feeling of trust and accessibility while still being modern.
Color palette
Brand identity kit
Identity in office interior
Social media branding
